If you aren't passionate about your business, should you proceed?

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David Krauskopf is an entrepreneur experienced in starting, financing and growing several companies with direct experience in travel, hospitality, software, computer, and retail industries.   His specialties are in business planning, marketing (internet particularly) and financial management.  David was the general manager of Apple Computer in Russia from (1993-1999) and owned the exclusive representative for Apple Computer in Russia and the Ukraine.  He founded a printing and press room solutions company in Russia in 1996, and these combined companies in 2007 had over $300M in sales revenue.   David helped start and was on the advisory board of Travelpost.com that was acquired by Sidestep in 2007.  In 2000, David developed and now owns Hamanasi Adventure Resort (<a>www.hamanasi.com</a> ), a high-end boutique resort in Belize, Central America.  This resort has 70 employees, high operating margins and is currently ranked number one in Belize and Central America by the hotel review web site TripAdvisor.com.  Mr. Krauskopf lives in Northern Virginia, is an angel investor with New Vantage Group (<a>www.newvantagegroup.com</a>) , David is a volunteer SCORE (<a>www.score.org</a>) business counselor partnering with the Fairfax County Economic Development Authority and for two years has been an Assistant Wrestling coach at Langley High School.  David holds an MBA from the Kellogg School of Management (2005) and a B.S. degree in Management from Miami University. 

If you aren't passionate about your business, should you proceed?

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Host: If you aren't passionate about your business, should you proceed?

David Krauskopf: If you don't feel that you are passionate about your business idea, it's very tough question to decide if you should proceed and the answer I think is maybe. If you go ahead and take that step and you start investing time and money in it, what's your risk is, is that once you get deep in is that you might not to be able to get out of that investment and so you are putting all of that at risk and if you get to that point and you don't like what's you are doing then it can be a very frustrating and stressful experience for you.

So as I said that doing the research ahead of time and testing these things out is probably a more valuable use of your time. If you can afford the money and the time to just test an idea and see how that goes and where it to takes you then -- hey that's okay, just to make sure that you plan that how much time or money you can afford.

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