Why is it so important to determine all cash needs before starting a business?

Why is it so important to determine all cash needs before starting a business?

What are the first items of expense that I must estimate?

What are the first items of expense that I must estimate?

How do I estimate revenue for a business that hasn’t launched yet?

How do I estimate revenue for a business that hasn’t launched yet?

How do I understand Cost of Sales, or COGS on the P&L statement?

How do I understand Cost of Sales, or COGS on the P&L statement?

What do all these expenses listed each month mean?

What do all these expenses listed each month mean?

How do I use the P&L statement to calculate the actual cash required to start a business?

How do I use the P&L statement to calculate the actual cash required to start a business?

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Once my business has started, how do I plan the day-to-day activities?

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What do I do about trademarks, copyrights and patents when starting a business?

What are some other important details to consider when starting a business?

What are some other important details to consider when starting a business?

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What are the first steps to take in starting a business?

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How long will it take to write a business plan, and which sections should be done first?

What are the elements of a business plan?

What are the elements of a business plan?

What is a business plan and why is it needed to start a business?

What is a business plan and why is it needed to start a business?

How do I use the P&L statement to calculate the actual cash required to start a business?

How do I use the P&L statement to calculate the actual cash required to start a business?

What do all these expenses listed each month mean?

What do all these expenses listed each month mean?

How do I understand Cost of Sales, or COGS on the P&L statement?

How do I understand Cost of Sales, or COGS on the P&L statement?

How do I estimate revenue for a business that hasn’t launched yet?

How do I estimate revenue for a business that hasn’t launched yet?

What are the first items of expense that I must estimate?

What are the first items of expense that I must estimate?

Why is it so important to determine all cash needs before starting a business?

Why is it so important to determine all cash needs before starting a business?

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What would summarize a positioning statement?

What if I have more than one product or service?

What if I have more than one product or service?

What should not be included in the positioning statement?

What should not be included in the positioning statement?

How do I use this positioning statement in practice when starting a business?

How do I use this positioning statement in practice when starting a business?

What is included in this positioning statement?

What is included in this positioning statement?

What is a positioning statement and why do I need one to start a business?

What is a positioning statement and why do I need one to start a business?

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What specific skills do I need to start a business?

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How does money factor into starting a business?

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How much time is involved in starting a business?

How do I know if I have what it takes to start a business?

How do I know if I have what it takes to start a business?

Are there any other thoughts on passion as it relates to starting a business?

Are there any other thoughts on passion as it relates to starting a business?

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If you aren't passionate about your business, should you proceed?

Are there ways that you can develop a passion, if it doesn't exist?

Are there ways that you can develop a passion, if it doesn't exist?

Is there another kind of passion related to being an entrepreneur?

Is there another kind of passion related to being an entrepreneur?

When you find you have a passion, how do you start a company?

When you find you have a passion, how do you start a company?

What does it mean when you say being an entrepreneur takes passion?

What does it mean when you say being an entrepreneur takes passion?

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David Krauskopf is an entrepreneur experienced in starting, financing and growing several companies with direct experience in travel, hospitality, software, computer, and retail industries.   His specialties are in business planning, marketing (internet particularly) and financial management.  David was the general manager of Apple Computer in Russia from (1993-1999) and owned the exclusive representative for Apple Computer in Russia and the Ukraine.  He founded a printing and press room solutions company in Russia in 1996, and these combined companies in 2007 had over $300M in sales revenue.   David helped start and was on the advisory board of Travelpost.com that was acquired by Sidestep in 2007.  In 2000, David developed and now owns Hamanasi Adventure Resort (<a>www.hamanasi.com</a> ), a high-end boutique resort in Belize, Central America.  This resort has 70 employees, high operating margins and is currently ranked number one in Belize and Central America by the hotel review web site TripAdvisor.com.  Mr. Krauskopf lives in Northern Virginia, is an angel investor with New Vantage Group (<a>www.newvantagegroup.com</a>) , David is a volunteer SCORE (<a>www.score.org</a>) business counselor partnering with the Fairfax County Economic Development Authority and for two years has been an Assistant Wrestling coach at Langley High School.  David holds an MBA from the Kellogg School of Management (2005) and a B.S. degree in Management from Miami University. 

Why is it so important to determine all cash needs before starting a business?

Financial expert Fred Glave discusses the processes required to start up a new business.

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Fred Glave: Hello, I am Fred Glave, volunteer counselor with SCORE, Counselors to America's small business. This video series is about the processes required to start up a new business. In this particular video clip, we are going to deal with the all important questions of how much money do I need.

Host: Why is it so important to determine all cash needs before starting a business?

Fred Glave: Even before you start your business you must sit down and figure out how much money you are going to take in order to make your business profitable. The number one reason for failure of small business in America is lack of adequate capitalization and by capitalization I mean the total amount of money you need, not only to start up to your business but to carry you through the early months or years until you are generating more cash from revenue than you are spending on expenses on a monthly basis.

Now this is not to be confused with profitability. One can have a very profitable business but still using a lot of cash. This often occurs for example, when your business is growing rapidly. In that case, what's you have to do is buy inventory and hire people to be ready to make the future sales that are going to happen. In those cases therefore when you begin that process you will have to spent the cash but you will not yet collected the revenue form your customer. That's not bad. What is bad is if you forecast that increasing revenue and you buy the inventory and then it doesn't happen. In that case, then you spent the cash and you would never going to collect it back from your customer because you never sold him the product.

Now more small business rely at least in part on bank loans in order to fund their business and if you spend more money in a month when you are taking in revenue, you are not going to have enough money to pay the monthly interest on your loan. Then you left with only two alternatives. You are either going to have to go into your own bank account and provide more cash or you are going to have to go out of business. Now to avoid that last alternate scenario, it is very important that you sit down ahead and again, ahead of time and take a very rigorous approach to figuring out how much cash you are going to need, how you are going to spend it and how long it will take before you become profitable.

As we proceed through the next series of clips, we are going to refer to two or three financial spreadsheets that you may want to have with you in order to help you through these videos. You will find them on our website. It's score.

org, simply click on Business Resources and then Templates and look for the three financial spreadsheets. One is called Start-Up Expenses, the other is the 12 Month Profit and Loss Statement and the third is the 12 Month Cash Flow Statement.

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