Arm Exercises - Cable Bicep Curls

John Basedow is the creator of the best-selling Fitness Made Simple video series, which has helped to improve the bodies and lives of thousands of men and women. From starting out in his parent’s basement to being seen on television sets across the country and deemed a “pop culture icon” by the media, John’s journey is an American dream come true “rags to riches” story.

Fueled by an undying persistence and his personal motto “believe in yourself and you can accomplish anything”, John has achieved international recognition and created a media empire with Fitness Made Simple, which includes DVD's, CD’s, supplements, and infomercials all aimed at raising awareness about the importance of making fitness a part of your life. He’s been featured on numerous TV and radio shows as well as in print media ranging from The Los Angeles Times to The National Examiner. In fact, The New York Times places him alongside NASCAR and figure skating in the contemporary pantheon of “great American sports television phenomena” and Muscle & Fitness Magazine named him the top infomercial star of the past 20 years.

In addition to being a model that's graced the pages of just about every major exercise magazine, John's also a widely respected columnist whose written articles for over a dozen publications. He's a regular guest on radio programs across the United States and stars in a new reality series, John Basedow TV, which is based on his life. Building on his nationwide popularity, John Basedow TV is a "feel good" show that delivers John's positive message for your body and mind…in a creative, engaging way with a rare mix of inspirational and comedic elements.

John’s first book, Fitness Made Simple: The Power To Change Your Body & Life, hit the market in late 2007. Published by literary powerhouse McGraw-Hill, this book highlights John’s complete exercise and nutrition program, which provides an exact blueprint for attaining your ultimate physique, along with details of his own personal success story.

John is a spokesperson for the American Heart Association and led their annual Heart Walk for the past two years. He also works with the various other charities, including the American Diabetes Association, and motivates people of all ages, from teenagers to grandparents, to follow their dreams with his popular Power To Change Your Body & Life Seminars. As John says, “If you can think it, you can do it. Don’t listen to negative people. If you focus on your goals, work hard and never quit, you can achieve anything.”