What do I say in my essays?

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David Petersam
President, AdmissionsConsultants, Inc.
www.admissionsconsultants.com  
703.242.5885

Before AdmissionsConsultants was formed, David Petersam, the company's founder, successfully guided several friends and acquaintances through the turbulent admissions process that encircles the nation's elite business schools. After witnessing how successfully his admissions strategies worked for these these individuals – and being told by these same applicants that he should start an MBA admissions consultancy – AdmissionsConsultants was formed.

What do I say in my essays?

In this video, David Petersam (President of AdmissionsConsultants) discusses the various steps involved in applying to a top-ranked MBA program. This video is designed for the aspiring applicant as well as those currently undergoing the process; it covers every phase of the application process, from school selection to the interview to being admitted. Included in the series is an overview of terms, what to expect throughout the process, and what to do after you’ve been admitted.

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Transcripts

David Petersam: Hi! I am David Petersam. I am the President of AdmissionsConsultants and now we are going to talk about the business school essays.

Host: What do I say in my essays?

David Petersam: There are number of potential topics that applicants can cover in their essays. A few things I need to make sure that cover somewhere are why they want an MBA? Why they want an MBA from that particular school? Why they want their MBA at this point in their career and what they have to contribute to that school. What they mostly needed to do, look at their profile, examine their strengths and their weaknesses. Find out if there is any weaknesses that they have to address and if so mitigate them. Highlight their strengths and then find that distinguishing while factoring the story themes and try to bring them out in those essays as well. For the most part the biggest challenge with the essays are there is more that they want to write about when they have space in their applications. So the key is prioritizing and making sure they cover the most important points.

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