Cornrows & Co. was founded in June of 1980 by Pamela Ferrell and Taalib-Din Uqdah. The enterprising husband and wife team started a business that quickly became the country's most well-known hair braiding and natural hair care salon. As the growing trend for healthy hair care evolved, the demand for no extension, chemical-free hair styles inspired Ferrell to create a natural product line and the contemporary twist, lock, and handroll styles that have become a cultural phenomenon.

Cornrows & Co.'s pioneer work has been featured in leading publications such as the Wall Street Journal, Forbes Magazine, Inc. Magazine, USA Today, Essence, Sister 2 Sister, the New York Times, and the Washington Post. Its owners have also appeared on BET, ABC's 20/20, WHMM TV, and WUSA TV in Washington D.C., as well as international television in West Africa, Great Britain, Germany, and Japan.

Cornrows & Co. continues its mission to redefine standards of beauty and education as they relate to African-American hair. In addition to a range of natural hair care salon services, Cornrows & Co.'s thriving mail order business offers books, videos, and its own natural hair and skincare product line.