Ric Edelman: Hi! I am Ric Edelman ranked the number one Independent Financial Advisor in the nation by Barron's. In this video series we are taking the close look at understanding the stock market. If you are like a lot of people, your impression of the stock market is shaped by major events and there was none bigger than the crash of 1929 which kicked off the great depression. Stock prices plummeted nearly 50% in just 17 days bankrupting many Americans and then there was black Monday October 19th 1987. Back then stocks failed 23% in a single day and of course there is our recent credit crisis. But, the truth is while these events get a lot of attention they really don't represent how the stock market typically functions. So, if you are letting fear keep you from investing, you are making a big mistake. To help you understand why we'll begin by examining two major myths that keep you from investing in stocks and stock funds. I'll show you why the stock market historically has historically been the best place to grow your wealth and why it's important to stay invested all the time, especially when prices are falling. Finally, we'll discover how people really lose money when investing in stocks and how you can avoid their fate. This information, I hope will help you build a better understanding of the stocks market and it's opportunities. But please keep in kind past performance does not guarantee future results. All investments are subject to risks and fees and there is no substitute for consulting with a knowledgeable professional.

Carefully consider your objectives, risks and expenses along with tax implications before investing.