The National Watermelon Promotion Board (NWPB) operates with a single objective: to increase consumer demand for watermelon through promotion, research, and educational programs. 

Through publicity on television, radio, the internet, newspapers and magazines, the board showcases watermelon as a healthy, refreshing, versatile fruit. Thanks in part to board efforts, watermelon is not only for picnics anymore, but has won a regular place on consumers' shopping lists enjoyed year-round in slices or added to a wide variety of desserts, drinks and other recipes. 

Anything and everything you want to know about watermelon, including a large bank of recipes, can be found at our website, www.watermelon.org.