Ric Edelman: Hi! I am Ric Edelman, ranked the number one Independent Financial Advisor in the nation by Barron's. There are lots of ways you can pick stocks. Some love to examine past performance, others will tell you whether to buy or sell, depending on which political party is in power or what movies are playing at the theatre. There are a zillion ways to predict stocks, you can find a pattern pretty much anywhere if you look hard enough, and to prove this I came up with one myself, I call it the Edelman Brand Spectrum Method.

First, I studied the stocks of the S&P 500 over the past five years, and then I divided the companies by the color of their logos. Yeah, my finding shows that companies with grey logos are the best. Grey logo companies gained 43% over one year, as of June 30th, 2010. 7% over three years and 12% over five years, and my research shows that you should stay away from companies with yellow logos; they lost 8% per year on average. My BS method offers other insights too. Popular colors don't make profitable stocks, those with red or blue logos, that's 322 companies. They returned just 1% per year. I hope you'll realize how stupid this is, not just my BS method, all stock picking systems are stupid. Their creators may call them predictions, they may give them official sounding names, but in the end, they really all just BS.