John Basedow is the creator of the best-selling Fitness Made Simple video series, which has helped to improve the bodies and lives of thousands of men and women. From starting out in his parent’s basement to being seen on television sets across the country and deemed a “pop culture icon” by the media, John’s journey is an American dream come true “rags to riches” story. Fueled by an undying persistence and his personal motto “believe in yourself and you can accomplish anything”, John has achieved international recognition and created a media empire with Fitness Made Simple, which includes DVD's, CD’s, supplements, and infomercials all aimed at raising awareness about the importance of making fitness a part of your life. John has been featured on numerous TV and radio shows as well as in print media ranging from the Los Angeles Times to the National Examiner. In fact, The New York Times places him alongside NASCAR and figure skating in the contemporary pantheon of “great American sports television phenomena” and Muscle & Fitness Magazine named him the top infomercial star of the past 10 years. In addition to being a model that’s graced the pages of many major magazines, John’s also a well respected columnist and author of Fitness Made Simple: The Power to Change Your Body & Life, his book, published by literary powerhouse McGraw-Hill, that details his personal story and highlights his complete exercise and nutrition program. He’s a frequent guest on FOX News Channel, a regular on the popular Sirius/XM Radio program Covino & Rich and a new personality on the national cooking series Taste This TV. Along with being a spokesmodel for Chamonix Skincare and Energize sports drink, John works with various charities, including the American Heart Association and the American Diabetes Association, for which he received an award and was the Honorary Spokesperson at their StepOut Walk To Fight Diabetes. John currently hosts & produces a popular YouTube show called New Media Stew, which started in August 2010 and features Motivational Minutes, Celebrity Nuggets Of Wisdom, Fit Tips, WTF segments, movie reviews, current event coverage and viewer interaction. John also speaks at the prestigious NAVEL Health & Wellness Expos and motivates people of all ages, from teenagers to grandparents, to follow their dreams with his popular Power To Change Your Body & Life Seminars. As John says, “If you can think it, you can do it. Don’t listen to negative people. If you focus on your goals, work hard and never quit, you can achieve anything.”