Bargain Shopping - Smart Buys

Cindy McCartney is the owner of Diva Designer Consignment and Other Delights in Old Town Alexandria, VA. With the backing and encouragement of her husband, David, she left a lifelong career as a cosmetic and fragrance executive to open her dream store—a women’s designer consignment boutique in which shopaholics (like herself) could recover some of the money they had spent on fabulous things they bought but never wore. Over the years, Cindy’s love of fashion and designer labels spiraled into 1) a way-too-intimate relationship with Neimans, Nordstrom and Saks, 2) a closet bulging with designer fashions…and 3) enough shoes to put a down payment on a house (hello Carrie Bradshaw). She realized that she wasn’t the only woman in this situation…and certainly not the only person who came to see the $2700 handbag du jour as a bit extravagant—and ridiculous. Her m.o. at Diva is to offer designer items at a fraction of the original price so that fashionistas could fill their closets and not feel the guilt of full-price shopping. She is also able to implement store strategies mirroring those she admired from her many experiences in stores—for instance, customer service is key at Diva. Suffice to say, Cindy’s PhD in shopping and looking for great bargains is being used to its best advantage in her business. She likes to think of it as using a very very bad talent for the common good of fashion-lovers everywhere. The name of the store was taken from one of her two dachshunds, Diva (who totally lives up to her name!). Diva will be opening a bridal area this fall for brides who don’t want to spend ten million dollars on their gowns!