Can I use my cover letter to tailor my experience to the job?

Louise Kursmark, MRW, JCTC, CEIP, CCM One of the leading resume-writing experts in the United States, Louise is an authority on a wide range of career and employment issues. She has written 18 books about resume writing, interviewing, and job search and has been featured and quoted in countless online, print, and broadcast publications. Her passion is helping people “tell their story” in a way that is compelling, memorable, and relevant. As founder and president of Best Impression Career Services, Inc., Louise works directly with senior executives in career transition. She is also a founding board member of the Career Management Alliance, was the first person worldwide to earn the prestigious “Master Resume Writer” credential, and is a 6-time winner of "best resume" awards from two different professional associations.