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What can I do to maximize my resume's effectiveness online?

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Louise Kursmark
Resume Writer and Career Consultant, Best Impression Career Services, Inc.
www.yourbestimpression.com  
781-944-2471

Louise Kursmark, MRW, JCTC, CEIP, CCM One of the leading resume-writing experts in the United States, Louise is an authority on a wide range of career and employment issues. She has written 18 books about resume writing, interviewing, and job search and has been featured and quoted in countless online, print, and broadcast publications. Her passion is helping people “tell their story” in a way that is compelling, memorable, and relevant. As founder and president of Best Impression Career Services, Inc., Louise works directly with senior executives in career transition. She is also a founding board member of the Career Management Alliance, was the first person worldwide to earn the prestigious “Master Resume Writer” credential, and is a 6-time winner of "best resume" awards from two different professional associations.

What can I do to maximize my resume's effectiveness online?

 

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Host: What can I do to maximize my resumes effectiveness online?

Louise Kursmark: If you are applying online that s the opportunity that you have to match your resumes as closely as possible to the specific position, so that you are going to be screened in through an automated search. So, that will be a good time to do that, to do some resume editing so that you are great fit for the positions that you are applying for. Another thing and this really is a much more sophisticated look at thing. This is a way to do career management and not just job search and that means for you to understand who you are online and build the profile and the perception and the visibility that you have online, so that the employers are finding you and you maybe you don t have to go out and look for them. That s a lot to do with brand management, they has a lot to do with creating that online profile and it is a sophisticated higher level skill. But I do encourage you to pursue in master because as we get more and more digital this is going to become more and more important and employers are using all the time, things like Google searches to look for employes to screen out employes and you want to be visible, you want to be consistent and you want to have the right message coming across, no matter how the employer finds you.

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