How can I design and deliver a winning sales call?
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How to Become a Better Salesperson
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How can I design and deliver a winning sales call?
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Sean McArdle is a master motivator and speaker in the areas of sales, negotiation, strategic planning and personal development. His distinctions about what makes for a successful career and life come directly from his own experiences. His stories will take you on a personal journey from living under a bridge at 25 to negotiating some of the largest printing contracts in the publishing industry at 28. Since 1992, Sean McArdle has written numerous books, tapes and software programs in the areas of sales, strategic planning and personal development.
Sean McArdle's tapes series, LifeMapping: A Thinking Tool for Living Your Life On Purpose, was televised nationally in a 30-minute documercial with host and ESPN Sports Analyst, Joe Theismann. McArdle believes that the key to his success and yours is "the ability to design the architecture of a day that will bring you what you want for a lifetime."
A faculty member of the American Management Association, Sean McArdle delivers more than one hundred keynotes and seminars each year. He has shared the podium with many of today's leading celebrities, thinkers, and achievers. He is a consultant to some of America's leading businesses, including: Lucent Technologies, Northwestern Mutual Life Insurance, Re/Max Properties, and the National Association of Printers and Lithographers.
Sean McArdle is the Chairman and founder of a nationally recognized training company providing seminars and consulting to some of America's leading corporations and the U.S. Federal Government. When he is not speaking or teaching others to teach his material, he focuses on new ways to help individuals take advantage of accelerated learning skills and techniques.
How can I design and deliver a winning sales call?
Host: How can I design and deliver a winning sales call?
Sean McArdle: The winning sales call is actually the name of a book I wrote and the winning sales call contains some very important components. The winning sales call, oddly enough does not always mean that you made a sale, but most of the time it means that you met the objectives you had before you started. Sometimes, your objective is just to introduce yourself and your company.
Transcripts
Host: How can I design and deliver a winning sales call?
Sean McArdle: The winning sales call is actually the name of a book I wrote and the winning sales call contains some very important components. The winning sales call, oddly enough does not always mean that you made a sale, but most of the time it means that you met the objectives you had before you started. Sometimes, your objective is just to introduce yourself and your company. You know they are not going to buy on the first sales call.
So, if you do a good job of introducing yourself and your company s features and benefits and you do a good job of finding a way to get back and then ask them to consider trying your company, then that is a winning sales call. But I define a winning sales call by any sales call that occurs by plan on purpose and in the critique afterward says, I got done what I said I have to get done.
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