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Child Safety Tips for Holiday Shopping

What should your child do if he or she becomes separated from you while shopping?

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The National Center for Missing & Exploited Children’s (NCMEC) mission is to help prevent child abduction and sexual exploitation; help find missing children; and assist victims of child abduction and sexual exploitation, their families, and the professionals who serve them.

NCMEC was established in 1984 as a private, nonprofit 501(c)(3) organization to provide services nationwide for families and professionals in the prevention of abducted, endangered, and sexually exploited children. Pursuant to its mission and its congressional mandates (see 42 U.S.C. §§ 5771 et seq.; 42 U.S.C. § 11606; 22 C.F.R. § 94.6),

The NCMEC serves as a clearinghouse of information about missing and exploited children, operates a CyberTipline that the public may use to report Internet-related child sexual exploitation, provides technical assistance to individuals and law-enforcement agencies in the prevention, investigation, prosecution, and treatment of cases involving missing and exploited children, assists the U.S. Department of State in certain cases of international child abduction in accordance with the Hague Convention on the Civil Aspects of International Child Abduction, offers training programs to law-enforcement and social-service professionals, distributes photographs and descriptions of missing children worldwide, coordinates child-protection efforts with the private sector, networks with nonprofit service providers and state clearinghouses about missing-persons cases and provides information about effective state legislation to help ensure the protection of children.

What should your child do if he or she becomes separated from you while shopping?

In this video series, Nancy McBride, the National Safety Director for the National Center for Missing and Exploited Children answers questions regarding personal child safety on topics ranging from the Internet, School safety, Holiday safety, and information about child identification. The Q&A provides helpful tips and tools for parents and guardians to help keep their children safer.

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Host: What should your child do if he or she becomes separated from you while shopping?

Nancy McBride: If your child becomes separated from you while you are shopping, first and foremost, try to impress on your child not to panic. The best thing they can do is to stay put as close to where they got separated as possible and then seek out one of those low risk helping adults that I mentioned before like that store sales clerk with a name tag, a uniformed Law Enforcement Officer, maybe a uniformed security guard. Many retailers now use a program called Code Adam and what that means is that, that store and those personal have been trained to know what to do if a child is reported missing or lost. There are some associates who will go to the entireties and exits, there are some who will look under close racks or look in restrooms or look in other areas of the store and their goal is to find that child as quickly as possible and reunite that child with the parent and the one thing we want to make sure kids never do, never leave the store to go to the parking lot to look for your car. Make sure you stay put as I said, stay as close to where you got lost as possible because people will be looking for you.

What should your child do if he or she becomes separated from you while shopping?

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