How can I stop or limit the use of my personal information for marketing?
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Linda Sherry
Director, National Priorities, Consumer Action
http://www.consumer-action.org
editor@consumer-action.org
Linda Sherry, Consumer Action’s director of national priorities and one of the organization’s chief spokespersons, joined the San Francisco-based national consumer education and advocacy group in 1994 from a background as a weekly newspaper reporter.
Consumer Action (www.consumer-action.org), founded in 1971, has a national reputation for free multilingual consumer education on personal finance issues.
Sherry, who moved to Washington, DC, in August 2004 to establish an office for Consumer Action, is responsible for the organization’s national advocacy work and for the research and writing of Consumer Action’s free educational publications and web site content. Her recent projects for Consumer Action include publications on home buying, credit card terms and conditions, bankruptcy, ID theft, Internet privacy, cell phones and investing vs. savings. Sherry is chief surveyor and coordinator of Consumer Action’s popular pricing surveys of rates for credit cards and telephone services. She is the editor of Consumer Action’s newsletter, Consumer Action News.
Sherry has received awards for Consumer Action publications from the National Association of Consumer Agency Administrators (Excellence in Consumer Education, 1996, 2000 and 2003) and U.S. Office of Consumer Affairs (1995 National Consumer Week). Sherry serves as a member of the National Consumers League Fraud Alliance steering committee.
Before joining Consumer Action, Sherry was managing editor of AsianWeek in San Francisco from 1991-1994. Previously she was a reporter at The Almanac newspapers in Menlo Park, CA; The New York Times Long Island Section and The East Hampton Star in East Hampton, NY. She was the founding editor of the Sag Harbor Herald, a weekly newspaper in Long Island, NY.
How can I stop or limit the use of my personal information for marketing?
Consumer education expert Linda Sherry discusses how to limit the use of your personal information for marketing, including catalog choice and an opt-out number.
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Speaker: How can I stop or limit the use of my personal information for marketing?
Linda Sherry: There are a number of things you can do to stop or limit the use of your personal information for marketing and they include the Direct Marketing Associations, an organization of mailers, what some of this consider junk mail, catalogues, etcetera, you can contact them. There is also new website called catalogue choice that can stop a lot of catalogues coming.
There is also an opt-out number that is put together by this three major credit reporting bureaus and one call to this number, which is 8885 opt-out -- pretty easy to remember, it can stop all unsolicited offers of credits and loans, etcetera coming. Now, if you do that remember that to get credit you have to go out and look for it yourself. I also recommend that when the bank send your annual privacy notice, you read it and respond, so that they will follow your wishes in this regard about marketing and also company that you don't get a privacy notice from on an annual basis that you do business with and maybe they're telemarketing to you, etcetera. You should call them and let them know, hey I don't want you to use my information like that. I'll continue to be your customer, but please honor my wishes in this regard.
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