What other pressures do candidates face when running for office?

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  • Ron Faucheux
     
     

    Ron Faucheux is one of America's top political and public affairs analysts. Contributor-at-Large for Campaigns & Elections magazine - a nonpartisan publication he previously published and edited - he writes a column on politics and public opinion. Currently head of government affairs for the American Institute of Architects, Dr. Faucheux is a former state legislator and cabinet secretary. He's the author of the acclaimed book for candidates, Running for Office; editor of The Debate Book, a manual of standards and guidelines for political debates; and editor of Winning Elections, a treasure chest of the best campaign advice ever published.He's handled 116 candidate and issue campaigns as a media consultant and campaign strategist. He's worked on a wide range of issue advocacy, association, corporate and grassroots lobbying campaigns. Since the early 1990s, he's made over 350 national television appearances and has anchored his own national cable TV news show. His network appearances have included the News Hour with Jim Lehrer, The Lou Dobbs Show on CNN, ABC's Nightline, NBC's The Today Show and ABC's Good Morning America. He's trained thousands of political candidates, issue advocates, corporate executives and association leaders. The campaign message development process he created has been used successfully by many campaigns, large and small, around the world. Dr. Faucheux graduated from Georgetown University's School of Foreign Service, received a law degree from the LSU Law Center and a Ph.D. in Political Science from the University of New Orleans.He teaches courses in Campaign Management and Running For Office at The Graduate School of Political Management at George Washington University and at Georgetown University's Public Policy Institute.He was elected to the Louisiana House of Representatives at 25 - at the time the legislature's youngest member. He was re-elected twice, once with 84 percent of the vote and once without opposition. He also served as state Secretary of Commerce.Dr. Faucheux resides in the Washington, D.C. area. His office is located at 1735 New York Avenue, NW, Washington, DC 20006-5292

  • What other pressures do candidates face when running for office?

    In this video, expert Ron Faucheux shares his tips and techniques on how to run for office.

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  • Transcripts

    Host: What other pressures do candidates face?

    Ron Faucheux: Well, one of the big pressures that political candidates face is raising money and having the resources to run a campaign. Unfortunately, in many political campaigns it does take a considerable amount of money to buy TV time, to buy the direct mailings that you need, to hire pollsters to do print pieces and signs and materials and everything else that goes with it. You have to be able to communicate your message and often times to do that you have to buy the advertising, you have to buy the mail necessary to get that accomplished; but in addition to the money pressure is a time pressure. If you don't have a lot of money in a campaign, many times you can make that up by spending more time on the campaign, by going directly to the voters, by going directly to the people and by having an important compelling message. A strong message, a lot of time can beat money in a political campaign and we have seen it over and over again.

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