Is it important to consider the possible market for a book?

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James Frey
Owner, American Literary Press
www.americanliterarypress.com  
410-882-7700, 800-873-2003

James V. Frey is the current owner of American Literary Press, a Baltimore, MD-based book publisher that has published books written by more than 1,300 first-time authors during the past 20 years.

Jim is a Cum Laude graduate of Dartmouth College. Following graduation from Dartmouth, he served as a high school teacher in Southern New Hampshire. Subsequently, he spent 15 years with Xerox Corporation in various Sales and Marketing capacities, accountable as a senior manager in his last two assignments. During the 1990’s, he was a General Manager for several large office technology firms and served as a director on five companies’ Board of Directors. Since 1999, he has been an owner of/investor in six entrepreneurial ventures, including American Literary Press. 

In 2001, Jim self-published his own industry-targeted “how to” book, based on his experience with both big and small business, that generated $25,000 in sales. In his estimation, Jim considers the publication of his 86 year-old father’s autobiography by American Literary Press in 2006 to be one of one of his major professional accomplishments.

With nearly two decades of experience, American Literary Press has the knowledge necessary to produce books exactly as our authors envision them. Our ability to adapt to the wishes of our authors is one of the primary reasons our company has been chosen by more than 1,200 aspiring and first-time writers. Not a single book is published unless it is one that we can proudly claim as our own, for we require that our books meet the highest standards for editorial accuracy, design and production.

American Literary Press provides authors with a wide variety of options from which to choose, including author-marketed publishing and programs that include professional marketing services. One of these options is certain to serve your needs. First, let’s evaluate your publishing project.

American Literary Press is your best solution if:

You want a book of first-rate bookstore quality and durability perfectly suited in design and format to your work and its market.

You want to see your work published in an edition you will be proud to present to the literary marketplace.

You want to work with a publisher you can trust to stand behind its commitments.

No other company can do more to satisfy your expectations because publishing is our only business. We are a full-service publisher, not simply a printer or bookseller with a high-tech copy machine.

We can show you how to save money without compromising on quality.

We offer cost-effective alternatives designed for your specific needs.

We use our extensive database of current marketing and sales contacts to ensure that your work will get the kind of exposure you seek.

Is it important to consider the possible market for a book?

This video discusses whether it is important to consider the possible market for your book.

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Host: Is it important to consider the possible market for a book?

James Frey: Yes, it is. As you will hear later in the interview the book business as well as the book sales business is a very competitive market place. Everybody is familiar with people like John Grisham and Mark Twain and depending on the content of a book that may have applicability to a broad readership throughout the United States and the world. But you have to understand if you are a first time author; nobody knows you like John Grisham and guess what, John Grisham was not known when he published his first book. But he became well known and just about every book that he writes becomes a bestseller.

The market place today for books is probably defined in two main areas of commerce one is the internet market place where books are available for purchase online and the other is through distributors and booksellers - the Barns & Noble, Borders' book stores, Walden Books and people like that. So, there is a broader book market place but as you will hear, please be aware that it is hard for a first time author or an unknown author to get broad exposure to the literary market place in the retail sector.

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