What options exist for designing the book cover?

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James Frey
Owner, American Literary Press
www.americanliterarypress.com  
410-882-7700, 800-873-2003

James V. Frey is the current owner of American Literary Press, a Baltimore, MD-based book publisher that has published books written by more than 1,300 first-time authors during the past 20 years.

Jim is a Cum Laude graduate of Dartmouth College. Following graduation from Dartmouth, he served as a high school teacher in Southern New Hampshire. Subsequently, he spent 15 years with Xerox Corporation in various Sales and Marketing capacities, accountable as a senior manager in his last two assignments. During the 1990’s, he was a General Manager for several large office technology firms and served as a director on five companies’ Board of Directors. Since 1999, he has been an owner of/investor in six entrepreneurial ventures, including American Literary Press. 

In 2001, Jim self-published his own industry-targeted “how to” book, based on his experience with both big and small business, that generated $25,000 in sales. In his estimation, Jim considers the publication of his 86 year-old father’s autobiography by American Literary Press in 2006 to be one of one of his major professional accomplishments.

With nearly two decades of experience, American Literary Press has the knowledge necessary to produce books exactly as our authors envision them. Our ability to adapt to the wishes of our authors is one of the primary reasons our company has been chosen by more than 1,200 aspiring and first-time writers. Not a single book is published unless it is one that we can proudly claim as our own, for we require that our books meet the highest standards for editorial accuracy, design and production.

American Literary Press provides authors with a wide variety of options from which to choose, including author-marketed publishing and programs that include professional marketing services. One of these options is certain to serve your needs. First, let’s evaluate your publishing project.

American Literary Press is your best solution if:

You want a book of first-rate bookstore quality and durability perfectly suited in design and format to your work and its market.

You want to see your work published in an edition you will be proud to present to the literary marketplace.

You want to work with a publisher you can trust to stand behind its commitments.

No other company can do more to satisfy your expectations because publishing is our only business. We are a full-service publisher, not simply a printer or bookseller with a high-tech copy machine.

We can show you how to save money without compromising on quality.

We offer cost-effective alternatives designed for your specific needs.

We use our extensive database of current marketing and sales contacts to ensure that your work will get the kind of exposure you seek.

What options exist for designing the book cover?

In this video, Jim Frey answers many questions surrounding how to write a book and get it published.

This expert: 80,758 views

This series: 15,734 views

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Transcripts

Host: What options exist for designing the book cover?

Jim Frey: If you would recall, I mentioned that the title was important and a second important variable for a book, if it's going to be marketed in the literary marketplace, is the cover. It's got to capture people's attention. With books, the author has a couple of options available to him or her. One; some authors know illustrators or graphic designers that were friends and acquaintances and they have used them as resources to design the book cover, either as a dusk jacket that paper covering on a hardcover book or for paperbacks for saddle stitched books. If you retain the services of a publisher or work with a publisher, most of those companies have resources available, be they graphic artist or stable of illustrators that can help capture what the author envisions the book cover should be like. They will also provide professional input on the design of the book cover.

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