If I market my book, what should the retail price be?

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James Frey
Owner, American Literary Press
www.americanliterarypress.com  
410-882-7700, 800-873-2003

James V. Frey is the current owner of American Literary Press, a Baltimore, MD-based book publisher that has published books written by more than 1,300 first-time authors during the past 20 years.

Jim is a Cum Laude graduate of Dartmouth College. Following graduation from Dartmouth, he served as a high school teacher in Southern New Hampshire. Subsequently, he spent 15 years with Xerox Corporation in various Sales and Marketing capacities, accountable as a senior manager in his last two assignments. During the 1990’s, he was a General Manager for several large office technology firms and served as a director on five companies’ Board of Directors. Since 1999, he has been an owner of/investor in six entrepreneurial ventures, including American Literary Press. 

In 2001, Jim self-published his own industry-targeted “how to” book, based on his experience with both big and small business, that generated $25,000 in sales. In his estimation, Jim considers the publication of his 86 year-old father’s autobiography by American Literary Press in 2006 to be one of one of his major professional accomplishments.

With nearly two decades of experience, American Literary Press has the knowledge necessary to produce books exactly as our authors envision them. Our ability to adapt to the wishes of our authors is one of the primary reasons our company has been chosen by more than 1,200 aspiring and first-time writers. Not a single book is published unless it is one that we can proudly claim as our own, for we require that our books meet the highest standards for editorial accuracy, design and production.

American Literary Press provides authors with a wide variety of options from which to choose, including author-marketed publishing and programs that include professional marketing services. One of these options is certain to serve your needs. First, let’s evaluate your publishing project.

American Literary Press is your best solution if:

You want a book of first-rate bookstore quality and durability perfectly suited in design and format to your work and its market.

You want to see your work published in an edition you will be proud to present to the literary marketplace.

You want to work with a publisher you can trust to stand behind its commitments.

No other company can do more to satisfy your expectations because publishing is our only business. We are a full-service publisher, not simply a printer or bookseller with a high-tech copy machine.

We can show you how to save money without compromising on quality.

We offer cost-effective alternatives designed for your specific needs.

We use our extensive database of current marketing and sales contacts to ensure that your work will get the kind of exposure you seek.

If I market my book, what should the retail price be?

In this video, Jim Frey answers many questions surrounding how to write a book and get it published.

This expert: 82,390 views

This series: 16,157 views

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Transcripts

Host: If I market my book, what should the retail price be?

Jim Frey: The assignment of a retail price to a book is a joint decision by an author and a publisher, if an author is working with a publisher, which you can do if you plan to publish your own book and get it printed at a local printer and sell it yourself without engaging a publisher. I suggest, that you go into bookstores and look for similar type books to yours, be at the binding styles that we have touched on or the size of the book in terms of numbers of pages or the actual size physically of the book, whether it's a 51/2 x 81/2 book or an 81/2 x 11 book and see what other people are asking for these books and you establish what the retail price should be. If you are working with a publisher, the publisher will typically look at the prices for similar type books to yours in terms of size and content and give you a recommendation as the author on what the retail price of the book should be.

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