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If I market my book, what should the retail price be?

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Host: If I market my book, what should the retail price be?

Jim Frey: The assignment of a retail price to a book is a joint decision by an author and a publisher, if an author is working with a publisher, which you can do if you plan to publish your own book and get it printed at a local printer and sell it yourself without engaging a publisher. I suggest, that you go into bookstores and look for similar type books to yours, be at the binding styles that we have touched on or the size of the book in terms of numbers of pages or the actual size physically of the book, whether it's a 51/2 x 81/2 book or an 81/2 x 11 book and see what other people are asking for these books and you establish what the retail price should be. If you are working with a publisher, the publisher will typically look at the prices for similar type books to yours in terms of size and content and give you a recommendation as the author on what the retail price of the book should be.

Expert: James Frey

Owner

www.americanliterarypress.com

P: 410-882-7700, 800-873-2003

Email: jim@americanliterarypress.com

James V. Frey is the current owner of American Literary Press, a Baltimore, MD-based book publisher that has published books written by more than 1,300 first-time authors during the past 20 years.Jim is a Cum Laude graduate of Dartmouth College. Following graduation from Dartmouth, he served as a high school teacher in Southern New Hampshire. Subsequently, he spent 15 years with Xerox Corporation in various Sales More »