Understanding a Business Letter

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Tina Casalino
408-266-1934

Tina Casalino is a professional writer and editor, as well as a former journalist who has written and published more than 50 articles ranging from news stories and business profiles to local news and education.

Besides journalism, her more than 10 years of writing experience includes internal communications and public relations writing including press releases and marketing plans, pitch letters, and corporate biographies. Additionally, she has experience writing website content and company newsletters, as well as resumes and cover letters for potential job seekers.

Tina is a graduate of San Jose State University where she received her B.A. in English (concentration in career writing) with a minor in Journalism.

In her spare time, Tina also works as an established proofreader, and her current proofreading clients include a busy Bay Area freelancer, a Los Altos chiropractor, an advertising agency in SF and a nonprofit organization in the East Bay.

Understanding a Business Letter

Writing expert Tina Casalino describes the fundamental elements that can be applied to any business letter.

This series: 30,198 views

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Transcripts

Tina Casalino: Hi, my name is Tina Casalino and my company provides writing and proofreading services. Today I am going to show you how to write a business letter. In this clip we are going to talk about what a business letter is, and why you might need to write one? So business letters are current form of business correspondence. The usually distributed outside of your company organization. Usually they provide some kind of called action or convey some sort of message. Business letters can be written to persuade or convince the reader to do something. Typical example of business letter could include a sales letter, an invitational letter where you are being invited to attend an event or a cover letter which might accompany a resume. All business letters should be short, concise and plain. But there are a few other basic guidelines that all business letter should follow as well. Today we are going to take you through some of those guidelines. We will use these techniques as we go through the process and apply them to the type of business letter that you are writing. In the next clip I am going to show you how to address the business letter.

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