Ultra Formal Daytime Tuxedos
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How to Choose a Tuxedo for a Wedding
Getting Started Choosing a Tuxedo
How a Tuxedo Should Fit
Ultra Formal Daytime Tuxedos
Ultra Formal Evening Tuxedos
The Formal Tradition Tuxedo
The Formal Fashion Tuxedo
Understanding Tuxedo Terms
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How To Sell Gold Jewelry
Basic Jewelry Care Tips
Tips for Storing & Organizing Your Jewelry
How To Clean Your Jewelry
Watch Care & Cleaning Tips
Colored Gemstone Jewelry Care Tips
How To Get A Knot Out Of A Chain
Tuxedo Fit Tips
Tie A Bow Tie Like A Pro
How to Select Outerwear
Almost 90 years ago, Ralph Sarno, a native of Italy, arrived in Philadelphia and began his career as a custom suit maker. He had planned to settle in California upon arriving in the states, but the great depression forced him to change his plans. He moved to Scranton, where coal-mining was king, to find work in his trade. In 1940, he founded Sarno’s as a custom tailor shop.
Soon the business expanded to include alterations, dry cleaning, custom suit making and tuxedo rentals. Years later, Ralph handed the reins of the business over to his son Larry, eager to grow and take the business into a new direction.
In the late 1950s, tuxedo sales and rentals became Sarno and Sons’ main business, and by the late 1960’s Larry had built a chain of 11 stores extending from Williamsport to Syracuse.
In 1970, Larry moved the company’s operations to a 12,000 square foot production facility in Dunmore, outside of Scranton.
During the 1970’s, high interest rates and inflation challenged businesses throughout the country. Larry chose to redirect his business strategy by shifting Sarno & Son from a retail chain to a wholesale supplier of tuxedos. It all started with a big red binder catalog and a single local truck run into the Berwick/Mt. Carmel area. In 1978, Larry’s son Mark, joined the company full time, managing several stores in the chain. He had an integral role in modernizing the warehouse, delivery systems and computer inventory control systems.
In 1986, Larry’s daughter Nancy, joined the team upon completing her studies at Penn State. Her focus within the company has been in marketing and customer relations. Sarno & Son strives to be the innovator in customer support materials including catalogs, brochures and most recently the S.O.S. manual and custom poster program. Nancy continues to work by the philosophies handed down from Ralph Sarno, focusing on customer satisfaction: “ Don’t worry so much about the competition down the street, worry about the customer walking in the door.”
In 1996, following years of steady growth, Sarno & Son moved the business to blocks down the street from where Ralph first opened his custom tailor shop.
The new facility offered the opportunity to increase dry cleaning capacity and improve production.
In 1997, Sarno & Son expanded further, adding a sub-warehouse for distribution to Northern Virginia and Washington D.C. Through this location, Sarno & Son has provided rentals for former Vice President Al Gore, Senator Edward Kennedy, Alan Greenspan and Luciano Pavarotti. One of our distributors in Harrisburg provided tuxedos for Director of Homeland Security Tom Ridge, while he was Governor of Pennsylvania.
After 5 years of occupation in the new facility, Sarno & Son needed to expand again, and work began on a 23,000 square foot expansion to the warehouse. Sarno & Son’s growth as a company can be attributed to the ability of its workers and of the company as a whole to adapt to changing times and customer’s needs.
In 2004, Sarno & Son expanded once again, with the opening of a new retail store in Dickson City. Located on the Scranton-Carbondale Highway this new addition is a welcome to the Sarno family. Now Sarno & Son has two locations to serve its customers better.
Based on the business philosophies of the company’s founder, Ralph Sarno, the company forges ahead with a commitment to continue to provide quality tuxedos backed by outstanding service that has become nationally recognized.
Ultra Formal Daytime Tuxedos
This video will discuss ultra formal daytime tuxedos.
Transcripts
Ted Poulus: I am Ted Poulus with Sarno and Son Tuxedo. Today I am going to show you how to choose a Tuxedo for your wedding. I have Brian with me who is going to demonstrate the look of an ultra formal daytime attire. Ultra formal came into existence back in the early eighteens, early twenties or late eighteens, early twenties and it's back when the Tuxedo started evolving. There was a young lady named Emily Post who wrote the book on etiquette and back at that time there were basically only four Tuxedo styles. Planning a wedding that is one step above formality in which you are having at least 300 guests. The guests are required to wear a Tuxedo to your wedding, in other words the invitation is black tie. The formality of the gowns is probably the most formal that a wedding gown and bridesmaids dresses can be. Then the groom has a specific look. It's one notch above a formal Tuxedo and that's an ultra formal Tuxedo, such as Brian is wearing. Brian is wearing the gray cutaway jacket, it's a cut away because it's a one button jacket, it cuts away in the front to a swallowtail in the back as we can see the back of the jacket. It has the plate comes down to the swallowtail. The accessories with the gray cutaway jacket are also very specific. The vest that Brian is wearing is called a dark gray vest or Banker's gray. The tie is an Ascot tie. The shirt is a quarter inch pleat wing collar shirt. These are very specific items that should be worn with the gray cutaway. The trousers are a hickory stripe trouser and the shoes of course are a black pattern finish shoe. This is the attire for the groom, for an ultra formal wedding in the day time that takes place before 4 O'clock PM. Now I have Dominic in the ultra formal attire for the best man, the ushers and the fathers. Dominic is wearing a complementing outfit to the great cutaway that we just saw Brian wear. Dominic is wearing the gray stroller. The tie is a Four-in-hand tie with the same pattern as the Ascot tie. The shirt that Dominic is wearing is the same quarter inch pleated front shirt except the collar is a spread collar shirt as opposed to the wing collar shirt that we had Brian wear. The vest is the same vest, dark gray or bankers gray vest. The jacket is a two button jacket, it's a gray stroller jacket. It has peak lapels on the front, you will notice there is no satin on the front of the lapels, that's considered as sol face lapel and a sol face top collar. The top button is button, the trousers are the same trousers a hickory striped trouser. This completes the look for the Best Man, the ushers and the father. Now we are going to take a look at Brian and Dominic together in the ultra formal attires, with Brian in the gray cutaway that the groom would wear and Dominic in the gray stroller jacket and then next I will show you the look of the ultra formal evening wedding.
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So wrong, where to begin? by jimk at 03/01/09 08:28PM Flag
Calling all formalwear a "tuxedo" is comically misinformed. Morning dress is not an "ultraformal daytime tuxedo." Tuxedos are black jackets with satin lapels, worn in the evening. Morning coats, evening tailcoats, and anything else is not a tuxedo. Those wishing to be well-dressed are advised to read Alan Flusser's 'Dressing the Man' or a similar guide.
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