How to Choose a Tuxedo for a Wedding

How to Choose a Tuxedo for a Wedding

Getting Started Choosing a Tuxedo

Getting Started Choosing a Tuxedo

How a Tuxedo Should Fit

How a Tuxedo Should Fit

Ultra Formal Daytime Tuxedos

Ultra Formal Daytime Tuxedos

Ultra Formal Evening Tuxedos

Ultra Formal Evening Tuxedos

The Formal Tradition Tuxedo

The Formal Tradition Tuxedo

The Formal Fashion Tuxedo

The Formal Fashion Tuxedo

Understanding Tuxedo Terms

Understanding Tuxedo Terms

How to Choose a Tuxedo for a Wedding

How to Choose a Tuxedo for a Wedding

Tuxedo Fit Tips

Tuxedo Fit Tips

Savvy Jewelry Shopping Tips

Savvy Jewelry Shopping Tips

How To Shop For A Diamond

How To Shop For A Diamond

How To Sell Gold Jewelry

How To Sell Gold Jewelry

Basic Jewelry Care Tips

Basic Jewelry Care Tips

Tips for Storing & Organizing Your Jewelry

Tips for Storing & Organizing Your Jewelry

How To Clean Your Jewelry

How To Clean Your Jewelry

Watch Care & Cleaning Tips

Watch Care & Cleaning Tips

Colored Gemstone Jewelry Care Tips

Colored Gemstone Jewelry Care Tips

How To Get A Knot Out Of A Chain

How To Get A Knot Out Of A Chain

Tuxedo Fit Tips

Tuxedo Fit Tips

Tie A Bow Tie Like A Pro

Tie A Bow Tie Like A Pro

How to Select Outerwear

How to Select Outerwear

View more ...

Ted Poulos

Director of Retail, Sarno and Son Tuxedos

www.sarnoandson.com  

570-504-2300

Almost 90 years ago, Ralph Sarno, a native of Italy, arrived in Philadelphia and began his career as a custom suit maker. He had planned to settle in California upon arriving in the states, but the great depression forced him to change his plans. He moved to Scranton, where coal-mining was king, to find work in his trade. In 1940, he founded Sarno’s as a custom tailor shop.

Soon the business expanded to include alterations, dry cleaning, custom suit making and tuxedo rentals. Years later, Ralph handed the reins of the business over to his son Larry, eager to grow and take the business into a new direction.

In the late 1950s, tuxedo sales and rentals became Sarno and Sons’ main business, and by the late 1960’s Larry had built a chain of 11 stores extending from Williamsport to Syracuse.
In 1970, Larry moved the company’s operations to a 12,000 square foot production facility in Dunmore, outside of Scranton.

During the 1970’s, high interest rates and inflation challenged businesses throughout the country. Larry chose to redirect his business strategy by shifting Sarno & Son from a retail chain to a wholesale supplier of tuxedos. It all started with a big red binder catalog and a single local truck run into the Berwick/Mt. Carmel area. In 1978, Larry’s son Mark, joined the company full time, managing several stores in the chain. He had an integral role in modernizing the warehouse, delivery systems and computer inventory control systems.

In 1986, Larry’s daughter Nancy, joined the team upon completing her studies at Penn State. Her focus within the company has been in marketing and customer relations. Sarno & Son strives to be the innovator in customer support materials including catalogs, brochures and most recently the S.O.S. manual and custom poster program. Nancy continues to work by the philosophies handed down from Ralph Sarno, focusing on customer satisfaction: “ Don’t worry so much about the competition down the street, worry about the customer walking in the door.”

In 1996, following years of steady growth, Sarno & Son moved the business to blocks down the street from where Ralph first opened his custom tailor shop.
The new facility offered the opportunity to increase dry cleaning capacity and improve production.

In 1997, Sarno & Son expanded further, adding a sub-warehouse for distribution to Northern Virginia and Washington D.C. Through this location, Sarno & Son has provided rentals for former Vice President Al Gore, Senator Edward Kennedy, Alan Greenspan and Luciano Pavarotti. One of our distributors in Harrisburg provided tuxedos for Director of Homeland Security Tom Ridge, while he was Governor of Pennsylvania.

After 5 years of occupation in the new facility, Sarno & Son needed to expand again, and work began on a 23,000 square foot expansion to the warehouse. Sarno & Son’s growth as a company can be attributed to the ability of its workers and of the company as a whole to adapt to changing times and customer’s needs.

In 2004, Sarno & Son expanded once again, with the opening of a new retail store in Dickson City. Located on the Scranton-Carbondale Highway this new addition is a welcome to the Sarno family. Now Sarno & Son has two locations to serve its customers better.

Based on the business philosophies of the company’s founder, Ralph Sarno, the company forges ahead with a commitment to continue to provide quality tuxedos backed by outstanding service that has become nationally recognized.

Ultra Formal Evening Tuxedos

This video will talk about ultra formal evening tuxedos.

This expert: 130,573 views
This series: 129,322 views

Download to Mobile Device

Print

Transcripts

Ted Poulus: I am Ted Poulus with Sarno and Son Tuxedo and today I am going to show you how to choose a Tuxedo for your wedding. The look that we are going to be showing you right now is the ultra formal look for an evening wedding. A wedding that takes place after 4 O'clock PM. Brian, my model is wearing the full dress black tails. Whenever the invitation is accented by the words full dress black tails or white tie, this is a look that should be achieved. It's a black tail jacket and has six buttons on the placket. The placket stays open in the front. It doesn't button. It should stay about an inch to two inches open in the front as you see it does. The shirt that Brian is wearing is a white pique shirt. Pique, because of the pronounced pattern in the front placket of the shirt. The vest is a white pique vest. The bow tie that Brian is wearing is a white pique bow tie and you can see the pique shirt is a wing collared shirt.

The jewelery white simulated pearl or white pearl if you have it. Studs for the front of the shirt and cufflinks for the sleeve of the shirt. The jacket in the back is a single pleat open vent jacket in the back. It hangs down a little bit to the calf line of the customer. The pocket square is a white silk pocket square in the front. Again, ultra formal attire is worn after 4 O'clock PM, it's for an ultra formal wedding and put in perspective all tuxedos are formal.

Whenever you elevate it to the ultra formal stance the wedding party usually has at least 300 attendants. The wedding is taking place again after 4 O'clock PM. The invitation usually denotes that the attendants, the guests of the wedding should also wear a tuxedo. So you have a very ultra formal ambiance and atmosphere of the wedding.

Now I have my next model Dominic. Today the fashion has elevated to another degree. This is also an ultra formal look for a wedding after 4 O'clock PM. This is the fashion look of the traditional black tails that you just saw Brian in. Dominic is wearing the white tailed jacket, the exact same features as the full dress black tails. Open in the front, six buttons on the plackets. Dominic is wearing the white satin vest. The white wing collar shirt with a quarter inch pleat as opposed to the pique shirt, white pearl studs, white cufflinks and the back of jacket has the same features. It's a double pleat, single vent jacket in the back, comes down to the calf and it's the fashion look for an ultra formal wedding after 4 O'clock PM. That is the look of the ultra formal evening attire and next we are going to show you the traditional formal attire.

Men's Fashion - How to Buy and Fit a Suit

Men's Fashion - How to Buy and Fit a Suit

Men's Fashion - How to Correctly Fit a Suit

Men's Fashion - How to Correctly Fit a Suit

Men's Fashion - How to Create Illusions with a Well Tailored Suit

Men's Fashion - How to Create Illusions with a Well Tailored Suit

Men's Fashion - How to Choose a Quality Suit Part One

Men's Fashion - How to Choose a Quality Suit Part One

Men's Fashion - How to Choose a Quality Suit Part Two

Men's Fashion - How to Choose a Quality Suit Part Two

Men's Fashion - How to Care for a Suit

Men's Fashion - How to Care for a Suit

Bathing Suit Body Exercise Tips

Bathing Suit Body Exercise Tips

The Best Bathing Suit for your Body

The Best Bathing Suit for your Body

Changing your Suit from Day to Night

Changing your Suit from Day to Night

Win a Beauty Pageant-Swim Suit Competition

Win a Beauty Pageant-Swim Suit Competition