Host: What is sticker shock as it relates to colleges?

Brad Barnett: Yes, sticker shock it's something that we all see. You see in the housing markets, you see it in the cars, you see it in whatever you want to buy you look at the price and all of a sudden, it s, well, I don t think I can afford that. It applies to college tuition as well. So, if you are looking at college tuition, that may not be what actually pay. Remember, get to the financial aid process because the end result is you could be awarded enough money to pay for all of that sticker price or a good part of it, so don t be scared away when you see the initial cost of the college. Find out what they are going to offer you first and then look at what the bottom line is.